Shopify technical SEO, content & site architecture
Shopify SEO that changes how your store performs.
We fix technical SEO issues in Shopify, improve site speed using Lighthouse and real visitor data where available, and implement JSON-LD schema. We also organise collections and content, strengthen internal linking and develop useful content and outreach around the products you sell.
Talk to usOur own dashboard.Your progress in view.Meet Pulse
The starting point
Turn SEO findings into changes in your store.
We work through the theme, apps, product data and collection structure to find what needs changing. The scope can include fixing canonical URLs, reducing heavy scripts, correcting structured data or rebuilding how guides and collections link together. Each change has a purpose, an owner and a check after release.
- 01Technical fixes & site speed
- 02JSON-LD & schema
- 03Collections, content silos & links
- 04Content improvements & outreach
01Shopify SEO
Technical fixes & site speed
Resolve crawl and indexing issues, broken links and redirect problems. Improve page speed by addressing theme code, images and unnecessary app scripts.
Review canonical URLs, sitemaps, redirects and duplicate product or collection URLs. Use Lighthouse diagnostics alongside Core Web Vitals and available visitor data to investigate slow loading, layout shifts and interaction delays. Make targeted theme and asset changes, then check key templates and buying journeys after release.
02Shopify SEO
JSON-LD & schema
Implement and correct structured data for products, breadcrumbs and the business, keeping the markup consistent with the information visible in your store.
Inspect the JSON-LD generated by your theme and apps, remove conflicting or duplicated entities where needed and fix missing or inconsistent fields. Check product prices, availability and variant information against the storefront. Validate the markup and monitor reported errors as products, themes and apps change.
03Shopify SEO
Collections, content silos & links
Plan store architecture around search intent, with useful collections, supporting guides and internal links that connect customers to relevant products.
Map keywords and customer questions to collection, product and guide pages before creating more URLs. Build content silos around related product ranges, connect them through navigation and contextual internal links, and address orphaned pages or several pages targeting the same intent. Keep useful connections between related topics so the structure remains easy to navigate.
04Shopify SEO
Content improvements & outreach
Rewrite page titles, descriptions and collection copy, develop useful buying guides and carry out relevant outreach to help those resources reach the right audience.
Write around product differences and real buying questions, with clear headings and descriptive image alt text. Connect guides to the collections and products they support, then identify relevant publications and partners for editorial outreach. Review search queries, landing pages and organic sales to decide what to develop next.
Four stages. Clear accountability.
From finding the issue
to putting it right.
Agree the work, carry it through and check the result. Each stage has a clear purpose.
Understand
Get to know the business, review the detail and find the underlying issues.
Prioritise
Agree the scope, commercial priorities and the order of work.
Implement
Make the changes, check the detail and put the work into use.
Review
Look at what changed and agree the next practical improvement.
Shopify SEO
Your questions.
Clear answers.
Do you implement the Shopify SEO changes?
Yes. We can make agreed changes to the theme, content, collections and structured data, and coordinate work involving your existing developers. The scope identifies what will change and how it will be checked.
Does this include Lighthouse and site-speed improvements?
Yes. We use Lighthouse to diagnose issues and consider real visitor performance where data is available. Typical changes include optimising images, reducing unnecessary scripts and fixing layout shifts, with checks across product, collection and other key templates.
Can you fix schema added by a theme or app?
Yes. We inspect the existing JSON-LD, identify conflicts and incorrect product information, and agree the source that should manage each part. We then validate the revised markup and check it against the visible page.
Do you cover content and outreach as well as technical SEO?
Yes. We can plan content silos, improve collection and product copy, strengthen internal linking and develop supporting guides. Outreach focuses on relevant editorial opportunities for useful content and products.
The wider picture
More capability.
Less overhead.
Development, marketplace management, advertising and reporting are often spread across several people or suppliers. We bring the work together to reduce duplication, cut coordination time and help lower your existing overhead.
Websites · Marketplaces · Business systems
Ready to put
things right?
Tell us what is holding the business back.
We’ll work out the practical next step together.