eBay listings, pricing & advertising
Stronger eBay listings. Better commercial decisions.
We bring unsold listings to life and deploy listing strategies proven to increase sales. We improve eBay titles, images, descriptions and item specifics, configure repricing tools and optimise eBay Ads. Marketplace analysis, competitor positioning and Pareto analysis help us decide which listings, prices and campaigns deserve attention first.
Talk to usOur own dashboard.Your progress in view.Meet Pulse
The starting point
Connect the listing, the price and the market.
We bring 20 years of experience in website and marketplace selling. A useful eBay improvement plan starts with how your products compete and where your revenue comes from. We review marketplace demand, competing offers, listing quality and advertising costs, then make changes to the products with the clearest commercial opportunity.
- 01Listing content & item specifics
- 02Marketplace & competitor analysis
- 03Repricing tools & pricing rules
- 04eBay Ads optimisation
01eBay
Listing content & item specifics
Rewrite titles and descriptions, improve listing images and complete item specifics, categories and variations so buyers can find and evaluate the right product.
Use relevant buyer search terms in titles and make size, condition, compatibility and other purchase details clear. Improve the main image and supporting image sequence, remove confusing description formatting and check the mobile presentation. Carry repeatable content improvements across the catalogue without losing product-specific detail. Our experience includes marketplace listing systems and listing enhancement apps that carry checked improvements across a catalogue.
02eBay
Marketplace & competitor analysis
We compile our own sales data on your competitors to analyse demand and market positioning. Use Pareto analysis to identify the products contributing most to your revenue and margin.
Compare prices, delivery promises, product ranges and listing presentation across relevant sellers. Use our competitor sales data alongside your own revenue and contribution by product to identify opportunities. Apply Pareto analysis to see which products account for most of your sales and prioritise the listings with the strongest commercial potential.
03eBay
Repricing tools & pricing rules
We have built repricing programs and can develop, configure or improve tools around product matching, price floors, costs and your competitive position.
Set minimum prices using product cost, marketplace fees, delivery and the margin you need to retain. Define which competitors and comparable products should influence changes, along with maximum prices and exceptions. Test the rules on a controlled group of listings and review their effect on sales and margin before wider use.
04eBay
eBay Ads optimisation
Create and reorganise promoted listing campaigns, choose which products to advertise and optimise ad rates, bids and budgets around commercial performance.
Group products by demand, margin and stock, then adjust the targeting and controls available for each campaign type. Review advertising costs, attributed sales and total listing performance to spot products worth expanding or excluding. Keep eBay advertising decisions connected to repricing so additional sales still make commercial sense.
Four stages. Clear accountability.
From finding the issue
to putting it right.
Agree the work, carry it through and check the result. Each stage has a clear purpose.
Understand
Get to know the business, review the detail and find the underlying issues.
Prioritise
Agree the scope, commercial priorities and the order of work.
Implement
Make the changes, check the detail and put the work into use.
Review
Look at what changed and agree the next practical improvement.
eBay
Your questions.
Clear answers.
Can you work with our existing listings and repricing tools?
Yes. We can improve existing content and review the tools already connected to your account. Repricing work includes checking product matches, costs, minimum prices and exceptions before changes are applied more widely. We have also built marketplace listing systems, listing enhancement apps and repricing programs, so we can assess where a custom tool would help.
What does Pareto analysis tell us about our eBay account?
It shows how revenue or margin is distributed across the catalogue, including whether a small group of products contributes most of the result. We use the actual distribution to prioritise listing, stock, pricing and advertising work; we do not assume it will follow an exact 80/20 split.
Can you analyse competitor revenue and manage eBay Ads?
Yes. We compile our own sales data on your competitors to assess their performance and positioning. We also create and optimise eBay Ads, reviewing advertising cost alongside product margin and overall sales.
The wider picture
More capability.
Less overhead.
Development, marketplace management, advertising and reporting are often spread across several people or suppliers. We bring the work together to reduce duplication, cut coordination time and help lower your existing overhead.
Websites · Marketplaces · Business systems
Ready to put
things right?
Tell us what is holding the business back.
We’ll work out the practical next step together.