Google Ads, Performance Max, Shopping & Search
Structure for growth. Optimise for better returns.
We build and improve Google Ads account structures, create Performance Max, Standard Shopping and Search campaigns, and manage ongoing optimisation. From product feeds and conversion tracking to n-gram analysis, we turn performance data into specific changes to targeting, bids, budgets and ads.
Talk to usOur own dashboard.Your progress in view.Meet Pulse
The starting point
Give each campaign a clear commercial job.
We plan the account around what you sell, the margins available and the customers you want to reach. That means choosing the right role for each campaign type, checking the data behind bidding decisions and creating a structure that can grow as products and budgets expand.
- 01Account structure & growth planning
- 02Performance Max & Shopping
- 03Search & n-gram analysis
- 04Advanced optimisation & measurement
01Google Ads & search
Account structure & growth planning
Audit and rebuild account structure, separate campaign objectives and allocate budgets around product categories, demand and commercial priorities.
Review campaign overlap, brand and non-brand demand, location settings and the products receiving spend. Give campaigns and ad groups consistent names, define what each is meant to achieve and establish reporting that separates discovery from existing demand. Plan changes in stages so results can be compared with the starting point.
02Google Ads & search
Performance Max & Shopping
Create and optimise Performance Max (PMax) and Standard Shopping campaigns, with product feed improvements and product groups that support useful decisions.
Resolve Merchant Center feed issues and improve titles, attributes and product categorisation. Use custom labels to group products by factors such as margin, seasonality or stock. Build relevant PMax asset groups, review creative assets and listing groups, and decide how Standard Shopping fits the account’s targeting and budget needs.
03Google Ads & search
Search & n-gram analysis
Build Search campaigns, write and test ad copy, refine keyword targeting and analyse repeated words and phrases in search terms to uncover waste and opportunity.
N-gram analysis groups recurring words or phrases across the search terms available in reporting, helping reveal patterns that are easy to miss one query at a time. Use those findings to develop negative keywords, identify new keyword themes and improve the match between searches, ads and landing pages. Check context before excluding a term that could also attract valuable customers.
04Google Ads & search
Advanced optimisation & measurement
Check conversion values and tracking, analyse product and campaign performance, and refine bidding strategies and budgets using reliable commercial data.
Validate purchase values and check for missing or duplicate conversions before using them to guide automated bidding. Review ROAS, acquisition cost and product-level returns alongside margin, conversion lag and seasonal demand. Use controlled experiments where appropriate to assess bid targets, creative or landing-page changes, then document what changed and what the evidence supports.
Four stages. Clear accountability.
From finding the issue
to putting it right.
Agree the work, carry it through and check the result. Each stage has a clear purpose.
Understand
Get to know the business, review the detail and find the underlying issues.
Prioritise
Agree the scope, commercial priorities and the order of work.
Implement
Make the changes, check the detail and put the work into use.
Review
Look at what changed and agree the next practical improvement.
Google Ads & search
Your questions.
Clear answers.
Can you rebuild an account that is already running?
Yes. We review the existing structure, tracking and performance, then agree which campaigns to retain, change or replace. The transition is planned around budgets, product priorities and the data needed to judge the changes.
Do you manage PMax, Standard Shopping and Search?
Yes. We can create and optimise all three, including the feed, creative, keyword and landing-page work each needs. The mix follows your catalogue and objectives rather than assuming every account needs the same setup.
What is n-gram analysis used for?
It groups recurring words and phrases in available search-term data so we can compare their spend and results. That helps identify irrelevant themes, negative keyword opportunities and searches that deserve more focused targeting.
How do you work towards better ROAS?
We check measurement first, then review product economics, search terms, campaign structure, feeds, bids and landing pages. We prioritise changes that address wasted spend or weak conversion, and assess return alongside sales volume and margin when considering growth.
The wider picture
More capability.
Less overhead.
Development, marketplace management, advertising and reporting are often spread across several people or suppliers. We bring the work together to reduce duplication, cut coordination time and help lower your existing overhead.
Websites · Marketplaces · Business systems
Ready to put
things right?
Tell us what is holding the business back.
We’ll work out the practical next step together.