Ecommerce campaigns, automation & customer retention
Email marketing worth coming back for.
Stay useful after a customer’s first visit or purchase. We help ecommerce businesses plan email campaigns, improve automated journeys and connect product information with customer needs, with clear reasons for each message and practical reporting.
Talk to usOur own dashboard.Your progress in view.Meet Pulse
The starting point
Start with the customer relationship.
We review your existing email setup, available customer data and the messages people already receive. The aim is a manageable plan for relevant campaigns and automated follow-ups, with agreed audiences, content and checks before anything is sent.
- 01Account & audience review
- 02Automated customer journeys
- 03Campaign content & templates
- 04Measurement & improvement
01Email Marketing
Account & audience review
Understand the current platform, customer data and quality of the email setup.
Review how contacts enter the system, how preferences and unsubscribes are handled and whether store activity reaches the right place. Identify missing information and duplicated or conflicting journeys before building new messages.
02Email Marketing
Automated customer journeys
Plan useful messages around agreed points in the customer relationship.
Map welcome, post-purchase and returning-customer journeys to your products and buying cycle. Agree entry rules, timing and exclusions, then test sample journeys so customers receive the intended sequence.
03Email Marketing
Campaign content & templates
Build a repeatable way to send relevant product and business updates.
Create readable templates and a practical campaign calendar around launches, ranges and useful advice. Check product availability, links and mobile rendering, and agree the audience and approval process for each campaign.
04Email Marketing
Measurement & improvement
Review how campaigns and journeys perform in the context of your store.
Use the reporting available in your email and store platforms to assess clicks, purchases, unsubscribes and journey issues. Treat attribution as a guide and use the findings to improve relevance, timing and the next campaign.
Four stages. Clear accountability.
From finding the issue
to putting it right.
Agree the work, carry it through and check the result. Each stage has a clear purpose.
Understand
Get to know the business, review the detail and find the underlying issues.
Prioritise
Agree the scope, commercial priorities and the order of work.
Implement
Make the changes, check the detail and put the work into use.
Review
Look at what changed and agree the next practical improvement.
Email Marketing
Your questions.
Clear answers.
Can you work with our existing email platform?
We begin by reviewing the platform, store connection and access available. That determines what can be improved within the current setup and whether any additional tools are needed.
Do you help with both campaigns and automated emails?
Yes. The scope can include campaign planning, templates and content, automated journeys or a combination. We agree which messages are most useful for your customers first.
Do we need to send more emails?
Not necessarily. Better timing, clearer content and fewer overlapping messages may be more useful than increasing frequency. We review the existing customer experience before recommending a schedule.
The wider picture
More capability.
Less overhead.
Development, marketplace management, advertising and reporting are often spread across several people or suppliers. We bring the work together to reduce duplication, cut coordination time and help lower your existing overhead.
Websites · Marketplaces · Business systems
Ready to put
things right?
Tell us what is holding the business back.
We’ll work out the practical next step together.