IntroducingpulseOur own dashboard ↗

Commercial & technical problem solving

Find the gaps. Then do something about them.

When the website is live, the campaigns are running and the results still disappoint, we look across the whole business. We compare the competition, investigate the detail and turn the findings into work that gets done.

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Your progress in view.Meet Pulse
Illustrative comparison of product catalogues and review notes
Henry Peckett Digital Find the issues. Put them right.

The starting point

Get to the cause of poor performance.

The issue may be a weak product page, poor visibility, wasted advertising spend or a process that stops products going live. We connect those details to the commercial picture and identify the changes worth making first.

  1. 01Competitor review
  2. 02Website & account diagnosis
  3. 03Commercial priorities
  4. 04Implementation
Illustrative lighting products and catalogue pages for ecommerce search planning
Performance & competitor review

01Performance & competitor review

Competitor review

Compare product presentation, search visibility, buying journeys and the proposition customers see.

Look at the alternatives your customers see. Compare how products are found, explained and bought, and separate useful lessons from changes that would not suit your business.

Customer propositionProduct presentationSearch visibility
Website & account diagnosisIllustrative workflow
01Website issues
02Account setup
03Campaign tracking
Understand → Implement → Review

02Performance & competitor review

Website & account diagnosis

Review the technical setup, marketplace listings, campaigns and tracking to find faults and missed opportunities.

Connect the findings across the store, accounts and reporting. A campaign issue may start on the product page; an incomplete catalogue may start in a supplier file.

Website issuesAccount setupCampaign tracking
Illustrative task cards and product sample during practical project planning
Performance & competitor review

03Performance & competitor review

Commercial priorities

Assess potential impact, effort and dependencies so the business has a clear starting point.

Turn the findings into a manageable order of work. Discuss the likely benefit, what is needed to make the change and which issues are blocking other improvements.

Commercial impactEffort & dependenciesAgreed ownership
ImplementationIllustrative workflow
01Scoped changes
02Implementation checks
03Review against the baseline
Understand → Implement → Review

04Performance & competitor review

Implementation

Agree the scope, make the changes and review what happens after they go live.

Take the review into delivery. Check that the agreed changes work in practice, keep the business informed and use the result to decide the next step.

Scoped changesImplementation checksReview against the baseline

Four stages. Clear accountability.

From finding the issue
to putting it right.

Agree the work, carry it through and check the result. Each stage has a clear purpose.

01

Understand

Get to know the business, review the detail and find the underlying issues.

02

Prioritise

Agree the scope, commercial priorities and the order of work.

03

Implement

Make the changes, check the detail and put the work into use.

04

Review

Look at what changed and agree the next practical improvement.

Performance & competitor review

Your questions.
Clear answers.

Is this just an audit report?

The review creates the starting point for delivery. We can agree and carry out the fixes, rather than leaving the findings for your team to interpret on its own.

What information do you need?

We agree access to the relevant website, selling accounts, reporting and operational information. The review starts with your goals and the problems you are seeing.

Can you work alongside an existing agency?

Yes. We can clarify responsibilities, investigate unresolved issues and work with the people already involved in the business.

Websites · Marketplaces · Business systems

Ready to put
things right?

Tell us what is holding the business back.
We’ll work out the practical next step together.

Let’s talk