Technical SEO, site architecture, content & outreach
Fix the technical gaps. Build stronger organic search.
We implement technical SEO fixes, improve site speed, correct JSON-LD schema and organise ecommerce content around how customers search. From content silos and internal linking to category copy and outreach, the work connects search visibility to products your business can sell.
Talk to usOur own dashboard.Your progress in view.Meet Pulse
The starting point
Make the catalogue easier to find and navigate.
We review search demand, competing sites and your catalogue alongside stock, margin and existing performance. Then we work on the technical faults, page structure and content gaps that matter most. Shared template and data fixes can improve whole product ranges, while priority categories get more focused attention.
- 01Technical SEO & performance fixes
- 02Structured data & JSON-LD
- 03Site architecture & internal linking
- 04Search content & outreach
01Ecommerce SEO
Technical SEO & performance fixes
Fix crawl and indexing problems, broken links, redirect chains and duplicate URLs. Improve loading, layout stability and responsiveness across key page templates.
Review robots rules, XML sitemaps, canonical URLs, faceted navigation and discontinued products. Trace recurring problems to templates or data rules and implement fixes with your platform or development team. Use Lighthouse and available Core Web Vitals data to prioritise image, script and template changes, then retest the affected pages and customer journeys.
02Ecommerce SEO
Structured data & JSON-LD
Implement and repair product, breadcrumb and organisation schema so structured data accurately describes the products and business shown on the site.
Audit existing JSON-LD for missing, conflicting or inaccurate fields and align it with visible prices, availability and product details. Plan consistent markup across templates and relevant product variants, validate changes and check representative pages after deployment. The work includes fixing the data source when markup errors originate in the catalogue.
03Ecommerce SEO
Site architecture & internal linking
Build a clear category hierarchy and content silos, map search intent to the right pages and strengthen links between categories, products and supporting guides.
Use keyword and competitor analysis to define which category, subcategory or guide should answer each search intent. Organise related topics into content silos, improve navigation and contextual internal links, and resolve orphaned pages and overlapping content. Review filtered pages deliberately so useful landing pages and unnecessary URL combinations are treated appropriately.
04Ecommerce SEO
Search content & outreach
Improve category and product content, fill useful search gaps and develop guides that support buying decisions, with outreach to relevant publications and partners.
Rewrite titles, meta descriptions, headings and page copy around the range and the questions customers need answered. Create comparison, use or buying guides that link to relevant products, then carry out targeted editorial outreach. Track the changes alongside search visibility, relevant traffic and organic revenue, accounting for seasonality and catalogue changes.
Four stages. Clear accountability.
From finding the issue
to putting it right.
Agree the work, carry it through and check the result. Each stage has a clear purpose.
Understand
Get to know the business, review the detail and find the underlying issues.
Prioritise
Agree the scope, commercial priorities and the order of work.
Implement
Make the changes, check the detail and put the work into use.
Review
Look at what changed and agree the next practical improvement.
Ecommerce SEO
Your questions.
Clear answers.
Is this an audit or do you make the changes?
We can do both. The review establishes priorities, then we implement the agreed technical, content and linking changes or work with your developers where platform access requires it. We check the work after release and review performance against the starting point.
What do you mean by content silos and site architecture?
We organise related categories, products and guides into a clear hierarchy, with each page serving a useful search intent. Internal links connect the pages within those topics and across relevant ranges, helping customers navigate without creating unnecessary or competing pages.
Do you cover site speed, schema and outreach?
Yes. The scope can include Lighthouse-led speed improvements, JSON-LD and schema fixes, technical SEO, internal linking, content development and relevant editorial outreach. We prioritise the combination that fits the site and its commercial goals.
Can you work on a large catalogue outside Shopify?
Yes. We review the platform and implementation options, then identify shared template, product data and navigation changes that can be applied across the catalogue. Our Shopify SEO service covers the specific theme, app and collection work needed for Shopify stores.
The wider picture
More capability.
Less overhead.
Development, marketplace management, advertising and reporting are often spread across several people or suppliers. We bring the work together to reduce duplication, cut coordination time and help lower your existing overhead.
Websites · Marketplaces · Business systems
Ready to put
things right?
Tell us what is holding the business back.
We’ll work out the practical next step together.